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Tanning Lotions 101
As with tanning equipment, there are types of tanning lotions available today. The majority of lotions can be broken into four types: Intensifiers, Intensifiers with Bronzers, Tingle Lotions, and Combinations.
INTENSIFIERS
Intensifiers are the basic indoor tanning lotions. They are engineered to maximize UV-stimulated melanin results, which is what produces a tan. Intensifiers are offered at many price points determined primarily by the types and amounts of ingredients in the lotions. Because healthy skin tans darker, tans faster, and stays tan longer, the premium accelerators with vitamins, antioxidants, hydrating complexes and natural elements are worth the price and tanning customers appreciate the results.
TINGLE LOTIONS
Tingle lotions are designed to do just that. Make the skin feel as if it s “tingling,” and they appeal to a large segment of tanners. By using special ingredients, the tingle products create a reaction with the skin, giving the customer immediate color after tanning. The tingle sensation comes from the stimulation of the blood flow causing it to rise to the surface of the skin (causing redness to occur). The stimulate blood flow allows more oxygen to oxygenate the melanin at a faster pace, giving the customer immediate tanning results. The name “TINGLE” was coined for this type of product due to the tingling sensation that occurs during the tanning process. The results from this lotion may last as long as 36 hours. Tingle lotions range in the strength and beginning tingle users should use caution, test lotion on a portion of their skin as a rule, should start with a lower level tingle lotion.
BRONZERS - IMMEDIATE AND DELAYED
Adding bronzers to tanning lotions has become a huge phenomenon. Bronzers are added to an intensifier lotion base to help produce immediate results. The two types of bronzers are explained below.
Immediate bronzing lotions are usually oil-based. The bronzing results are seen immediately and typically last until washed away, no more than 1-2 days. The bronzer gives the tanner immediate additional color from the tanning session.
Delayed bronzing lotions are intensifier lotions with DHA (Dihydroxyacetone). DHA is the ingredient used in sunless products that darkens the color of the skin giving it a suntanned appearance. The results are seen in 2 to 4 hours and continue for 4 to 7 days.
COMBINATION LOTIONS
Tanning lotions are available in an array of combinations. The lotion types already mentioned, intensifiers, bronzers and tingles are mixed to create a tingle lotion with bronzer, or an intensifier with both immediate and delayed bronzers. Additionally, there are other new ingredients used in combination lotions including hemp, coolants, shimmer and glitter. Tanning products also come in a variety of forms other than lotions. There are gels, mousses, and sprays. Oil-free spray. Oils and crystals. There are as many different tanning products as there are combinations of ingredients and forms.
MOISTURIZERS
A key element in the tanning process is keeping the skin moisturized. Some companies offer a line of moisturizers developed to work with indoor tanning products to extend the tan and maximize the moisture level in a tanner’s skin. This is extremely important because moisture promotes healthy skin and healthy skin helps lead to a beautiful tan.
SUN PROTECTION
Although you are promoting indoor tanning, many of your customers will spend a lot of time outdoors and on vacation, which is an excellent reason to carry lotions with SPF in your salon. Remember, you are the tanning expert. Help your customers choose the right sun protection for their skin type.
In cooperation with Australian Gold and Stay Tan North this information has been provided.
